Institutions of higher learning are turning to targeted mass text messaging campaigns to improve student retention and support first-year students at higher risk of dropping out. Some of the innovative ways SMS messaging are being implemented include:
Reminders - Failing to fill out the Free Application for Federal Student Aid (FAFSA) is one of the leading reasons why first-year students are unable to continue their studies. SMS messaging can remind students to finish or submit their applications, ensuring that they receive aid to fund the following school year.
Enrollment - Many students fail to enter school after being accepted, a phenomenon known as summer melt. Universities can use SMS to reach out to students at higher risk of not starting their freshman year and provide ongoing support to fill out and submit critical post-acceptance paperwork.
Health and Wellness - 1 out of 10 freshmen report feeling depressed, which if not well-managed, can cause students to drop out. SMS messaging with health information about self-care topics such as stress management and proper sleep are helpful for students adjusting to campus life